July 15, 2013

Large Magnetic Signs for Cars, Trucks and Vans: Bigger is BETTER!

Large Magnetic Signs for Cars, Trucks and Vans: Bigger is BETTER!

magnetic van sign with a clear message
*actual customer of WholesaleMagneticSigns.com
If you are reading this from your vehicle, chances are you can look up from this page and see no less than 10 forms of signage, all within your current view, from your current location. Let's try an experiment, the next time you park your vehicle, take a good look around your at the amount of signage that is within your viewing area. After you do that, perform a little self analysis at which signs you give priority to. You most likely will view everything from the extremely detailed yet attractive, full color signs to simple signs with a simple message. The sizes vary from a small one foot magnetic sign to a 16 foot banner. The way most of our brains are wired, larger and easier to read signs will get priority over a more detailed message. It is not that you do not find a less detailed sign more appealing, the reason for this is the reward your brain gives you for properly interpreting the information as it is presented to you. Larger signs are easier to interpret and your attention will be focused on giving the signs with a larger message a higher priority.

This leads me to the topic at hand: EXPOSURE through SIZE.

Many times an advertiser tries to stuff the available ad space with too many products and services for someone to interpret. Although I can't blame the advertiser for the effort, these types of signs normally do not get read. A simple sign, with a simple message, presented in an attractive way, will get the best results. This is especially true when using magnetic signs on a vehicle for advertising. When magnetic signs are used on a moving vehicle, it is very important to keep your message simple, while making it as large as your vehicle will accommodate. The window of time you have to expose your product, business or message is a much smaller than if you were advertising from a stationary position. You will get the most return from your investment in magnetic vehicle signs if you simplify the message and purchase the largest magnet that your vehicle can accommodate. As they say, "Go big or go home."

Wholesalemagneticsigns.com is a supplier and producer of large magnetic signs that can be custom ordered based on the measurements of the size you would like to fill. They can also be die cut to span doors, hatches and windows. If you are looking for a large magnetic sign for your truck, car or delivery van, please visit www.wholesalemagneticsigns.com for additional information. 

July 8, 2013

Vehicle Advertising 101. With magnetic signs, stick to the current message.

When using magnetic signs to advertise your business, swap out your message seasonally.

Magnetic signs are a great way to advertise your product, service or message to the general public for businesses small and large. This is especially true if your pricing or message changes either seasonally or needs to be adjusted based on market fluctuations. One example would be for an owner of a HVAC business. In the winter, 99% of your business comes from installation or repair of heating systems. In the summer however, the majority of your business comes from repair and installation of air conditioning units and heat pumps. Instead of advertising both services on one magnetic truck sign, wouldn't it be better to have an advertisement that can be switched out based on the service or product you are focusing on selling at that time of year? By doing this, you can focus on making your seasonal message larger which in turn will help you gain more exposure and sales. Another good example would be for a lawn care/ landscaping business. Lawn care and landscaping businesses typically work on yard projects over the summer and supplement the slow winter season by taking on snow removal projects. Time and time again we have noticed customers attempting to advertise both the lawn care service and the snow removal on one sign. As magnetic signs pay for themselves with one decent lead, they are inexpensive enough to afford a different sign for each season. By advertising for both businesses on one sign, business owners often lose out on potential clients by trying to put too much information on their magnetic signs. Even on the larger magnetic signs for trucks, you limited your advertising exposure by making the text on the signs harder to read. Take your message, brand or service to the next level by making your magnetic sign advertising as large as possible. By focusing on one product or service, you will net more conversions and make your message simple and easy to read from a great distance. 

In conclusion, if you are a professional with more than one service that is based on a seasonal rotation, magnetic car signs should be customized for the service you are most likely to offer at that time. No one is interested in Ice cream in the winter or hot coffee in the summer.

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